Social Media Marketing Cardiff
Facebook Paid Advert Creation & Management
Social media marketing via Facebook gives businesses the opportunity to advertise and connect to users in an area of their choice. This is largely down to the platforms innovative visual ad opportunities, retargeting locations and personalisation. Search4Local are experts in Facebook advertising and manage campaigns for local businesses and sole traders throughout Cardiff and the surrounding towns in South Wales.
Ensuring your campaign continues to perform, attract new customers and convert enquires into customers we regularly update your Facebook adverts. This includes creating new images, rewording calls to action and reviewing your audience. This practice ensures the adverts are relevant and appealing to your target market.
Facebook Business Manager. Social Media Marketing's Largest Advertising Tool
Facebook sponsored adverts has the ability to specifically target niche groups. The platform also includes and supports a wide variety of calls to action and conversion choices. Making social media marketing through Facebook is exceptionally effective, the number one choice for social media marketing experts.
Facebook launched back in 2004 and was an instant hit. Overtaking the competition at the time to become the most popular social media platform, namely MySpace and Bebo. The platform welcomes and encourages its users to upload a lot of personal details into their public bios. Date of birth, interests, gender, location, hobbies, career, etc. It’s access to this type of information that allows marketeers to target niche groups in very specific areas at an affordable price.
Search4Local are experts in creating beautiful and creative ads to your brief. All of our ads are created uniquely on a client by client basis, and approved before going live.
Types Of Sponsored Adverts and Access
The vast majority of users access social networking site via apps on their smartphone. This means that regardless of the type of advert you choose to roll out, we ensure the adverts are compatible with popular smartphones. We cross test all ads and links before going live.
Below is a brief overview of the most popular choices. If you would like further details on any of these, or to find out additional styles and conversion options, please get in touch with our team.
Picture ads are the number one choice for marketeers looking for a straight forward solution. Research completed by Kissmetrics tells us that adverts with pictures are responsible for 93% of the most engaged with content. Photos receive 53% more likes, 104% more comments and 84% more click through rates.
Most users watch adverts on social media without the sound on. If you think a video ad would be best for your business, the video needs to deliver the message without a soundtrack or voiceover.
Carousels are ads consisting of multiple images. These are a good choice if your business has just released a new line of products.
Frequently Asked Questions
Businesses invest in Facebook ads for a multitude of reasons, not always for direct sales. Facebook ads can be geared towards brand awareness, to quickly promote a new offer or drive traffic directly to your website. Harnessing traffic from social media and onto your website can further improve your organic SERPs in search engines.
The cost per engagement, click, impression or conversion on social media in comparison to Google tends to be slightly less. This is because there are potentially more users on search engines compared to social media channels. However there is no hard or fast rule to this. If your ad takes up more real estate (space) this can influence price. This can also be true for video ads and campaigns designed to move traffic away from social media.
Because Facebook is the most popular social network with a large user base in the United Kingdom, it can help your business grow sales. It allows you to reach a local and national audience with your advertising message, which you may utilise to drive visitors to your website.
Social Media Marketing & Facebook Sponsored Ads
If you think your business could benefit from a social media marketing campaign and would like more information please get in touch. We would be happy to answer any questions you have and provide you with a free quote.